Polestar Uses Brain Scans to Measure the Thrill of Driving Performance EVs
Polestar conducted a unique track study where drivers wore head electrodes to quantify the neurological and emotional impact of driving high-performance electric vehicles. This research aims to objectively measure the subjective joy of driving, potentially helping automakers design future EVs that deliver deeper emotional engagement and a more visceral connection behind the wheel.
Source: Ars Technica