Snap appoints Robert Downey Jr. as Chief Customer Experience Officer for AR glasses
Snap has enlisted actor Robert Downey Jr. as the new brand ambassador and Chief Customer Experience Officer for its Specs augmented reality glasses. Through a series of promotional videos, Downey highlights the practical capabilities of the wearable device, showcasing how it can assist with everyday tasks like putting in golf or practicing art, as the company pushes to build consumer interest in its hardware ecosystem.
Source: The Verge