Veritas expands anti-counterfeit microchip technology to luxury goods and jewelry
Startup Veritas is bringing its anti-counterfeit verification technology beyond tech hardware to combat the rise of sophisticated luxury goods counterfeits. By embedding specialized chips into high-end items like jewelry, trophies, and fragrance bottles, the company aims to protect fashion houses and consumers from increasingly convincing superfakes, addressing a major blind spot in brand protection.
Source: TechCrunch